Think with Google

Advertising Services

Mountain View, California 956,788 followers

About us

Google's source for insights, trends and research in digital media and marketing. Creative inspiration, industry intelligence and best practices for marketing leaders.

Website: https://ThinkwithGoogle.com
External link for Think with Google
Industry: Advertising Services
Company size: 10,001+ employees
Headquarters: Mountain View, California

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Think with Google reposted this
YouTube for Business

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Creator marketing just got a massive upgrade at #YouTubeNewFront2026 🚀 We’re making it easier than ever to partner with YouTube creators and drive measurable results for brands. With YouTube Creator Partnerships now integrated directly into Google Ads and Google Marketing Platform's Display & Video 360, you can move from guessing to knowing which creators will drive impact. Scale your strategy with 3 MILLION vetted creators and billions of data points at your fingertips. It’s time to make YouTube your creator marketing advantage. For more check out our blog: https://goo.gle/3NQHwUx

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Think with Google

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11h
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JPMorganChase manages $5 trillion in assets, but for CMO Carla Zakhem-Hassan, trust is the ultimate currency. In our latest edition, Joshua Spanier and Carla discuss how the world’s biggest bank navigates the frontiers of AI while keeping marketing human. ✨ Take these 3 "CMO moves" back to your team ✨ 🕵 𝐀𝐮𝐝𝐢𝐭 𝐲𝐨𝐮𝐫 𝐦𝐨𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐭𝐫𝐮𝐭𝐡: Trust isn’t a tagline or a creative concept; it’s a ledger of consistent actions. ⚙️ 𝐋𝐞𝐚𝐧 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐮𝐧𝐬𝐞𝐱𝐲 𝐰𝐨𝐫𝐤: JPMC achieved a 30% efficiency gain by pivoting writers into "Editors" and redistributing decision rights. ⌨️ 𝐓𝐡𝐞 '𝐡𝐚𝐧𝐝𝐬-𝐨𝐧-𝐤𝐞𝐲𝐛𝐨𝐚𝐫𝐝' 𝐦𝐚𝐧𝐝𝐚𝐭𝐞: You cannot lead what you do not practice. Spend 30 minutes a week as a practitioner to spot the difference between high-value insights and algorithmic noise. Read the full article 👇

How JPMorganChase’s CMO humanizes $5 trillion Think with Google on LinkedIn

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Think with Google reposted this
Google Marketing Platform

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2d
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We’re thrilled to announce that 84.51˚ (Kroger Precision Marketing) is collaborating with Display & Video 360 to help advertisers reach Kroger shoppers across YouTube and third-party inventory. What does this mean for you? 🎯 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: Reach highly relevant Kroger audiences across YouTube, where consumers watch an average of 90 million hours of shopping videos every day. 📈 𝗦𝗞𝗨-𝗹𝗲𝘃𝗲𝗹 𝗰𝗹𝗮𝗿𝗶𝘁𝘆: No more guesswork. Measure the direct impact of your YouTube and Display spend on actual Kroger sales, down to the specific SKU. ✨ 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: Combine retailer insights with Google AI and YouTube’s immersive formats to drive performance across the entire shopper journey. Learn more → https://goo.gle/4dGoN8K

Kroger x Display & Video 360

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Think with Google reposted this
Google Marketing Platform

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3d
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Today at #GoogleNewFront2026, we unveiled the 𝗚𝗲𝗺𝗶𝗻𝗶 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 in Google Marketing Platform. Our best AI for your best ROI. • Predict customer behaviors and meet them everywhere • Turn every customer connection into high value opportunities • Maximize your impact with minimal effort Explore the announcement: https://goo.gle/4lU5sDi

The Gemini advantage

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Think with Google

956,788 followers
6d
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YouTube is the epicenter of culture, and the time to tap in is now. Looking forward to the insights Mary Ellen Coe will share at #POSSIBLE2026 on the future of creator partnerships and more. Marketing leaders, don’t miss it 👇

POSSIBLE

15,735 followers
1w

We're highlighting speakers from our lineup, kicking things off with Mary Ellen Coe, Chief Business Officer at YouTube. With must-see shows and go-to points of view, YouTube creators have ushered in a new era of entertainment making the platform the epicenter of culture. 🎬 Join Mary Ellen Coe at POSSIBLE as she explores how creators are scaling their ambitions and how brands can harness opportunity. 📅 Tuesday, April 28 🕤 9:30–10:00 AM More from the lineup ahead ✨

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1w
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What happens when you use AI to drive net-new growth? 📈 We are entering a new era of marketing where AI acts as a "force multiplier" for your team. In this edition of Frontier CMO, Joshua Spanier breaks down the 3️⃣ pivots every leader needs to navigate to move from "subtraction" to "multiplication": ✅ 𝐓𝐡𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐩𝐢𝐯𝐨𝐭: Shifting the conversation from "cost-saving" to "value-creation." ✅ 𝐓𝐡𝐞 𝐰𝐨𝐫𝐤𝐟𝐥𝐨𝐰 𝐩𝐢𝐯𝐨𝐭: Redesigning the "factory floor" of marketing to remove the drudgery of manual tasks. ✅ 𝐓𝐡𝐞 𝐭𝐚𝐥𝐞𝐧𝐭 𝐩𝐢𝐯𝐨𝐭: Empowering your team to move from "production" to "iteration" and imagination. Read his full breakdown on how to turn your team into a force multiplier 👇

Stop subtracting: Why your AI strategy is missing new growth opportunities Think with Google on LinkedIn

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Think with Google

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1w
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We just wrapped up an incredible day at the Changemakers Global Leadership Forum in NYC! 🗽 We brought together our leading agency partners to discuss their critical role in helping advertisers navigate the age of AI and the super-empowered consumer. As paths to purchase become increasingly fragmented, brands don't just need execution—they need partners who act as "Intelligent Orchestrators." At Google, we believe true growth happens when three elements align: 1️⃣ A client with a complex business need 2️⃣ Google’s core AI technology 3️⃣ An agency partner with the strategic capabilities to bring that technology to bear Thank you to everyone who joined the conversation, and to our speakers for delivering such a forward-looking agenda: Paul Limbrey, Sean Downey, Janet Balis, Brian Wieser, CFA, Amy Copeland, Soufi Esmaeilzadeh, Romana Pawar, and Sneha Thomas. #Changemakers2026 #GooglePartners #AgencyLeadership #AI
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Think with Google reposted this
Google for Business India

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Is your organization truly Al-first, or are you just running a software update? If you're wondering how to lead your team through this transition, Shekar Khosla, VP of Marketing, Google India breaks it down for you👇 Read the full article on Think with Google - https://lnkd.in/du_K-j57 #FutureOfWork #AIStrategy #TechLeadership #MarketingInnovation #ThinkWithGoogle

AI First Culture

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Think with Google reposted this
YouTube for Business

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How do you make your marketing dollars work harder? 💸 At #SXSW2026, the conversation wasn't just about views, but how audiences come to YouTube creators with deep intention that translates into action. YouTube’s VP of Ads, Anne Marie Nelson-Bogle, joined Influential CCO Chris Detert and creator Adam W to discuss why YouTube is the powerhouse for creator marketing. Key insights to spark your strategy: 📈 #1 platform for creator content in the US 👀40% of viewers aren't on other apps 🎥 Long-term creator partnerships = Better ROI We're curious: How are these insights influencing your marketing strategy as you plan ahead? Share your thoughts below! 👇

YouTube Panel at SXSW

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Think with Google

956,788 followers
1w
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🎙Times may be changing, but today's CMOs should keep the power of branding close, just as brilliant marketers like David Ogilvy and the Saatchi brothers did. 💡 That’s what Sir Martin Sorrell, Co-founder S4S Ventures, shares with Joshua Spanier, Google's VP of AI & Marketing, in this episode of the Frontier CMO podcast. Listen to his take on the state of the industry: https://goo.gle/4rAu0SM

Sir Martin Sorrell
1w Edited

Wholesale adoption of AI won't happen through curiosity; it will happen through economic pressure. Joined Joshua Spanier on the Frontier CMO Podcast by Think with Google to discuss why the CFO is now one of the primary drivers of AI adoption. With the three big geo-political issues (US/China, Russia and Iran) disrupting global equilibrium, bringing slower growth, higher inflation, and higher interest rates, the mandate is for super-efficiency. Monks is seeing this shift in real-time with our clients in the auto and financial services verticals to produce millions of personalized assets at scale via AI. By solving for "create costs," we can deliver hyper-tailored content that meets the demands of a modern market. Watch the full podcast to uncover the future of creativity in the age of AI and the technical skills CMOs need to maintain agility in a G2 world: https://lnkd.in/eybFT7V5

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Think with Google

Advertising Services

Mountain View, California 956,788 followers

About us

Updates

Kroger x Display & Video 360

The Gemini advantage

AI First Culture

YouTube Panel at SXSW

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