JPMorganChase manages $5 trillion in assets, but for CMO Carla Zakhem-Hassan, trust is the ultimate currency. In our latest edition, Joshua Spanier and Carla discuss how the world’s biggest bank navigates the frontiers of AI while keeping marketing human. ✨ Take these 3 "CMO moves" back to your team ✨ 🕵 𝐀𝐮𝐝𝐢𝐭 𝐲𝐨𝐮𝐫 𝐦𝐨𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐭𝐫𝐮𝐭𝐡: Trust isn’t a tagline or a creative concept; it’s a ledger of consistent actions. ⚙️ 𝐋𝐞𝐚𝐧 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐮𝐧𝐬𝐞𝐱𝐲 𝐰𝐨𝐫𝐤: JPMC achieved a 30% efficiency gain by pivoting writers into "Editors" and redistributing decision rights. ⌨️ 𝐓𝐡𝐞 '𝐡𝐚𝐧𝐝𝐬-𝐨𝐧-𝐤𝐞𝐲𝐛𝐨𝐚𝐫𝐝' 𝐦𝐚𝐧𝐝𝐚𝐭𝐞: You cannot lead what you do not practice. Spend 30 minutes a week as a practitioner to spot the difference between high-value insights and algorithmic noise. Read the full article 👇
Joshua Miller
11h
This is the shift most leaders are missing. We’re pouring trillions into AI infrastructure—but the real differentiator won’t be the ability to scale tech. It will be the ability to humanize scale. AI can amplify reach. It cannot create meaning. The leaders who win won’t just deploy AI. They’ll design experiences that make people feel something. That’s exactly how I coach leaders today—strengthening the Human Intelligence skills AI can’t replicate: judgment, empathy, and connection at scale.
Trust is worth more than a trillion dollars—it’s what truly drives the world forward. 🏌🏾✍🏼
What’s interesting is how trust here is shifting from a communications outcome to a governance layer. As AI expands output, institutions are forced to internalize judgment — not just to filter signal from noise, but to redefine how decisions are structured and validated. The real question is less about efficiency gains, and more about how this reshapes internal authority and accountability over time.
Marketing and production is changing due to AI, but a good story and impact remains the same goal.
indra bayu
5h
Think bigger
“Trust isn’t earned in a tagline”, that’s the core here. It’s built in everyday execution across real customer moments, not campaigns. Also spot on with AI layering it over broken workflows just scales inefficiency. The real shift is in decision rights and process clarity, not tools. CMOs who stay hands-on will separate signal from noise faster. The advantage now is operational discipline, not just creative thinking.