Design

The first strategic decision for any startup isn't pricing or positioning. It's whether you're chasing rabbits (thousands of small customers) or hunting whales (few large enterprises). Most founders get this wrong because they copy what worked for someone else. But it's your product's inherent characteristics that determine the right path, not your peers’. Here's how to decide what path is best for your company: 1. Start with how value gets created If users can experience meaningful value alone in under 10 minutes, you're built for rabbits. Think Figma, Notion, or Gamma - single-player mode works before anyone else joins. But if value only emerges after integration across an organization, you need whales. Workday and Palantir require company-wide commitment to deliver any ROI. 2. Let physics drive your tactics Choose rabbits and you need transparent pricing, growth engineers, and universal messaging. Your north stars are activation rate (percentage who reach their first success) and K-factor (how many new users each user brings). Choose whales and you need enterprise sales, custom pricing, and ROI calculators. Your north stars are pipeline coverage and contract values. The tactics aren't interchangeable. 3. Know when to expand According to a16z research, successful rabbit companies typically add enterprise sales around $20-30M ARR. That's when organic pull from multiple Fortune 500 domains justifies the investment. Whale companies rarely add successful self-serve unless they discover a true single-player use case. Timing matters more than most realize. 4. Understand the hidden risks Rabbits can destroy unit economics if support scales linearly with users. We've seen companies lose money on every customer while growing rapidly. From a user growth perspective, they're succeeding - but each milestone only tightens the noose. Whales create concentration risk - when one customer is 30% of revenue, they effectively own your roadmap. Both paths have failure modes many founders don't see coming. 5. Commit fully or fail Companies that try to serve both segments from day one almost always fail. You can't optimize for velocity and enterprise procurement simultaneously. Pick your path based on your product's nature, then build everything - team, metrics, culture - around that choice. The irony is that total commitment to one path is what eventually lets you transcend it. Slack went all-in on rabbits first, then eventually served everyone. Atlassian built through self-service before adding sales. Figma reached $34B through rabbits. Salesforce built an empire on whales. The path mattered immensely for each of them. Startups fail far more often from trying to serve everyone than from picking the wrong path.

When Style Disrupts Safety: A Lesson in Product Design Today, while driving behind the sleek Mahindra BE.6E, a futuristic and stylish EV, I experienced something unexpected. The car in front of me braked suddenly. I had maintained a safe distance, so I stopped comfortably. But something felt off. Why did the braking catch me off guard? Then I realized: The brake lights were too subtle. The taillights are designed as a thin rectangular LED strip, stunning to look at, no doubt. But the brake lights occupy only a tiny section on the top edge of that strip. Visually stylish, but functionally weak. In real traffic conditions, where immediacy and clarity are critical, this design doesn’t help other drivers react intuitively. This reminded me of a fundamental product design principle: Aesthetics must never come at the cost of usability. A good product delights not just by how it looks but by how well it works. Whether we’re designing: • A mobile app • A banking interface • Or a car’s tail lights …it’s our job as product managers and designers to make sure the experience is not just elegant, but intuitive, accessible, and safe. Lesson for us in Product Management: Design for the user’s reality, not just the brand’s imagination. Functionality and clarity should never be hidden behind a glossy UI, whether it’s a screen… or an LED strip on a car. #ProductManagement #UXDesign #Usability #AutomotiveDesign #DesignThinking #BuildWithEmpathy

Vintage Illustration, luxury driving nostalgia. +73% of Gen Z consumers say they find comfort in content and design that reminds them of the past. Is trending hard, especially among lifestyle and fashion brands trying to win over Gen Z. But this isn’t just a vibe shift, it’s a strategic move backed by cultural data, behavioral insights, and evolving consumer expectations. Fashion and lifestyle brands are leveraging these illustration trends across packaging, social media, and product design. This appetite for nostalgia isn’t about looking backward, it’s about finding emotional grounding in an overwhelming digital world. +120% YoY increase in searches for terms like “vintage cartoon art” and “retro aesthetic outfit.” +58% of Gen Z shoppers prefer brands with a “strong aesthetic identity rooted in storytelling and nostalgia.” >>Nostalgia-Driven design is here to stay<< Reports predicts that “neo-nostalgia” will define aesthetic strategies through 2026, particularly as Gen Alpha begins to enter the consumer space and Gen Z’s influence continues to peak. Meanwhile, AI and generative design tools are making vintage-style illustration easier to scale, enabling brands to customize retro visuals for seasonal campaigns or limited drops, all while keeping production costs low. +Digital Burnout: In a screen-saturated age, tactile, analog-style graphics stand out. +Sustainability: Vintage aesthetics pair naturally with thrifting, upcycling culture. +Anti-Overdesign: After hyper-polished brand visuals, there's a desire for hand-drawn, imperfect, real art. >>Illustration styles to review<< +Rococo Fashion Plates +Toile de Jouy Designs +Chinoiserie +Scientific & Botanical Illustration +Neoclassical Engravings In Conclusion: Vintage illustration isn’t just a throwback, it’s a forward-looking strategy for brands that want to connect with Gen Z’s complex mix of irony, emotion, and aesthetic intelligence. It signals soul in a world of sameness, and smart brands are taking note. Find my curated search of luxury Illustrations, and get inspired for success. featured Brands: Bulgary Chanel Dolce & Gabbana Dior Dyptique Gucci Hermes Kohan Loewe Versace #beautybussines #beautyprofessionals #luxurybussines #luxuryprofessionals

Turning Heat into Comfort: Smart Innovation in Saudi Arabia ☀️➡️❄️ In Saudi Arabia’s scorching 50°C heat, a mosque has been transformed into a cool oasis with 250 smart umbrellas—a fusion of technology, design, and climate adaptation. 🔹 Heat-Resistant Materials – Fireproof, wind-flexible fabric reduces glare and keeps the space cool. 🔹 Built-in Cooling System – Each umbrella features 16 mist fans, creating a refreshing microclimate for visitors. 🔹 Seamless Aesthetics – Designed to fold away elegantly, enhancing both functionality and beauty. More than just shade, this project showcases how smart design can reshape environments and improve daily life. 🌍 💡 What other technologies can be adapted to combat extreme climates? Let’s discuss! 👇 #Innovation #SmartDesign #Technology #ClimateSolutions #SustainableFuture

Let’s talk about hidden disabilities—ADHD, dyslexia, anxiety, and others that don’t meet the eye. Too often, these students are left to struggle because their needs aren’t immediately visible. But here’s the thing: when we ignore those needs, it’s no different from denying someone in a wheelchair access to a ramp. Think about it. Would you expect someone to climb stairs without the tools they need? Of course not. Yet we often expect students with hidden disabilities to navigate education without the accommodations that would level the playing field. It’s not fair, and it’s not right. Accommodations like extra time, clear instructions, or a quiet space aren’t “special treatment.” They’re the difference between drowning and swimming. They’re the tools these students need to show us their potential, not their struggles. I’ve seen the power of a single adjustment. They’re what happens when we meet students where they are. What if we reimagined education as a place where every student feels valued and equipped to succeed? What if we stopped seeing accommodations as “extras” and started recognizing them as essential? Here’s a question for you: Have you seen examples of simple accommodations making a big impact? Or do you think schools are doing enough to support students with hidden disabilities? Let’s share, reflect, and push for better together. Image Courtesy: No Nonsense Neurodivergent #Disability #Accessibility #SDGs #Equity #HumanRights #WeAreBillionStrong ID: Allowing a student with a hidden disability (ADHD, Anxiety, Dyslexia) to struggle academically or socially when all that is needed for success are appropriate accommodations and explicit instruction, is no different than failing to provide a ramp for a person in a wheelchair.

Peel and Reveal. From the vibrant hues of an apple to the intricate patterns on a mango, the skin of fruits tells a story of growth and ripening. Ever noticed the unique patterns and blemishes on a piece of fruit? From the speckled skin of a banana to the dimpled surface of an orange, nature's artwork is full of imperfections that add character and charm. Imagine if your packaging could capture that essence, mimicking the fruit's natural markings and aging process? That's exactly what designers are exploring with the innovative concept of packaging that mirrors fruit skins, complete with embossed brown spots. By mirroring these natural markings in packaging design, brands are celebrating the beauty of imperfection, challenging the notion of flawless aesthetics and embracing the authenticity of the natural world. And it's not just about aesthetics. In a society where a flawless appearance often reigns supreme, embracing the quirks and irregularities of fruit skin sends a powerful message—reminds us that beauty comes in all forms, including the unique patterns and variations found in the natural world. Secondly, it enhances the sensory experience. By incorporating texture into packaging design, brands can engage multiple senses, creating a more immersive and memorable interaction with their products. Moreover, it fosters a deeper connection to the source. When packaging mirrors the appearance of fresh produce, it reinforces the idea of authenticity and transparency. Consumers can visually connect the product to its origins, fostering trust and confidence in the brand's commitment to quality and sustainability. Consider Loukas Chondros' packaging for Bananostafido. Inspired by banana peels, it mimics their markings and aging process with embossed spots. Designed for easy opening, it even features a perforated area that mimics the act of peeling a banana. The inner surface of the box resembles the pale yellow of a banana peel, again a nod to the fruit. These small details, transform a simple act like opening a box into a delightful moment of discovery—it's packaging that invites you to engage with it, creating a connection between you and the product inside. From farm to table, the journey of the fruit is reflected in every detail of the packaging, creating a narrative that resonates with consumers. In stores inundated with mass-produced goods and cookie-cutter packaging, designs inspired by nature offer a breath of fresh air. They remind us of the beauty that surrounds us, celebrate the charm of imperfection, and invite us to slow down and appreciate the little things in life. So, the next time you grab that piece of fruit, take a moment to really look and feel its skin—and consider how that same sense of wonder can be captured in the packaging that surrounds it. Think this packaging is spot-on? #packagingdesign #design #productdesign #graphicdesign 📷Loukas Chondros

💎 Accessibility For Designers Checklist (PDF: https://lnkd.in/e9Z2G2kF), a practical set of cards on WCAG accessibility guidelines, from accessible color, typography, animations, media, layout and development — to kick-off accessibility conversations early on. Kindly put together by Geri Reid. WCAG for Designers Checklist, by Geri Reid Article: https://lnkd.in/ef8-Yy9E PDF: https://lnkd.in/e9Z2G2kF WCAG 2.2 Guidelines: https://lnkd.in/eYmzrNh7 Accessibility isn’t about compliance. It’s not about ticking off checkboxes. And it’s not about plugging in accessibility overlays or AI engines either. It’s about *designing* with a wide range of people in mind — from the very start, independent of their skills and preferences. In my experience, the most impactful way to embed accessibility in your work is to bring a handful of people with different needs early into design process and usability testing. It’s making these test sessions accessible to the entire team, and showing real impact of design and code on real people using a real product. Teams usually don’t get time to work on features which don’t have a clear business case. But no manager really wants to be seen publicly ignoring their prospect customers. Visualize accessibility to everyone on the team and try to make an argument about potential reach and potential income. Don’t ask for big commitments: embed accessibility in your work by default. Account for accessibility needs in your estimates. Create accessibility tickets and flag accessibility issues. Don’t mistake smiling and nodding for support — establish timelines, roles, specifics, objectives. And most importantly: measure the impact of your work by repeatedly conducting accessibility testing with real people. Build a strong before/after case to show the change that the team has enabled and contributed to, and celebrate small and big accessibility wins. It might not sound like much, but it can start changing the culture faster than you think. Useful resources: Giving A Damn About Accessibility, by Sheri Byrne-Haber (disabled) https://lnkd.in/eCeFutuJ Accessibility For Designers: Where Do I Start?, by Stéphanie Walter https://lnkd.in/ecG5qASY Web Accessibility In Plain Language (Free Book), by Charlie Triplett https://lnkd.in/e2AMAwyt Building Accessibility Research Practices, by Maya Alvarado https://lnkd.in/eq_3zSPJ How To Build A Strong Case For Accessibility, ↳ https://lnkd.in/ehGivAdY, by 🦞 Todd Libby ↳ https://lnkd.in/eC4jehMX, by Yichan Wang #ux #accessibility

Did you know there’s a font designed just for accessibility? Meet Atkinson Hyperlegible, it was created by the Braille Institute of America to help people with low vision read more easily. It’s not a braille font (doesn’t include raised dots), but a print typeface. It even won the Fast Company Innovation Design Award in 2019! Molly Burke recently worked with her publisher to use the font for her memoir, Unseen. What makes it different? ⤵️ Hyperlegible exaggerates letter shapes so you can tell the difference between the letter “o” and the number zero (0), capital “i” vs. lowercase “l”, and the capital letter “b” vs. the number “8”. Other design features include: - Big open shapes - Clear spaces inside letters (known as open counters) - Distinct forms for commonly confused characters But who benefits? People who are blind or low vision, and people with dyslexia or visual processing differences. Clearer text equals easier reading! And the best part? It’s totally free 🎉 You can download it via Google Fonts or from the Braille Institute website. It also happens to be the same font this graphic post is written in. Accessibility isn’t always about doing more. It’s about doing things so that everyone benefits! This font is a small design choice with a big impact. Next time you design something: Try Atkinson Hyperlegible. Because readability is inclusion. Did you know about this font?  Share your thoughts or tag a designer friend in the comments! 👇 Image Description: Document with 9 slides. Each slide has a lime green border. The Blindish Latina logo with bold graphic black outline of an eye is at bottom of all slides. There is a white background behind all of the text on all slides. The text is in black and some emphasized phrases are purple. On the bottom of slides 1 and 7 is an image of Catarina, a light-skinned, Latiné woman with medium length wavy brown hair. She’s wearing a black jumpsuit with a V neck and her hands are on her hips. Slide 1 is the title slide that reads: “Did you know there’s a font designed just for accessibility?” On slide 1 there is clip art of a book with a red cover and a brain inside a light bulb. Slide 2 has clip art of an award ribbon. Slide 3 has a screenshot of advocate & content creator Molly Burke speaking at an event from one of her TikTok videos inside the outline of an iPhone. Slide 5 has a dark purple check mark inside a circle. Slide 6 has clip art of a computer outline in black with a wrench and gear in the center. All text on the slides is in the caption and alt text. #Disability #Accessibility #UniversalDesign

Invisible UX is coming 🔥 And it’s going to change how we design products, forever. For decades, UX design has been about guiding users through an experience. We’ve done that with visible interfaces: Menus. Buttons. Cards. Sliders. We’ve obsessed over layouts, states, and transitions. But with AI, a new kind of interface is emerging: One that’s invisible. One that’s driven by intent, not interaction. Think about it: You used to: → Open Spotify → Scroll through genres → Click into “Focus” → Pick a playlist Now you just say: “Play deep focus music.” No menus. No tapping. No UI. Just intent → output. You used to: → Search on Airbnb → Pick dates, guests, filters → Scroll through 50+ listings Now we’re entering a world where you guide with words: “Find me a cabin near Oslo with a sauna, available next weekend.” So the best UX becomes barely visible. Why does this matter? Because traditional UX gives users options. AI-native UX gives users outcomes. Old UX: “Here are 12 ways to get what you want.” New UX: “Just tell me what you want & we’ll handle the rest.” And this goes way beyond voice or chat. It’s about reducing friction. Designing systems that understand intent. Respond instantly. And get out of the way. The UI isn’t disappearing. It’s mainly dissolving into the background. So what should designers do? Rethink your role. Going forward you’ll not just lay out screens. You’ll design interactions without interfaces. That means: → Understanding how people express goals → Guiding model behavior through prompt architecture → Creating invisible guardrails for trust, speed, and clarity You are basically designing for understanding. The future of UX won’t be seen. It will be felt. Welcome to the age of invisible UX. Ready for it?

Last week, I described four design patterns for AI agentic workflows that I believe will drive significant progress: Reflection, Tool use, Planning and Multi-agent collaboration. Instead of having an LLM generate its final output directly, an agentic workflow prompts the LLM multiple times, giving it opportunities to build step by step to higher-quality output. Here, I'd like to discuss Reflection. It's relatively quick to implement, and I've seen it lead to surprising performance gains. You may have had the experience of prompting ChatGPT/Claude/Gemini, receiving unsatisfactory output, delivering critical feedback to help the LLM improve its response, and then getting a better response. What if you automate the step of delivering critical feedback, so the model automatically criticizes its own output and improves its response? This is the crux of Reflection. Take the task of asking an LLM to write code. We can prompt it to generate the desired code directly to carry out some task X. Then, we can prompt it to reflect on its own output, perhaps as follows: Here’s code intended for task X: [previously generated code] Check the code carefully for correctness, style, and efficiency, and give constructive criticism for how to improve it. Sometimes this causes the LLM to spot problems and come up with constructive suggestions. Next, we can prompt the LLM with context including (i) the previously generated code and (ii) the constructive feedback, and ask it to use the feedback to rewrite the code. This can lead to a better response. Repeating the criticism/rewrite process might yield further improvements. This self-reflection process allows the LLM to spot gaps and improve its output on a variety of tasks including producing code, writing text, and answering questions. And we can go beyond self-reflection by giving the LLM tools that help evaluate its output; for example, running its code through a few unit tests to check whether it generates correct results on test cases or searching the web to double-check text output. Then it can reflect on any errors it found and come up with ideas for improvement. Further, we can implement Reflection using a multi-agent framework. I've found it convenient to create two agents, one prompted to generate good outputs and the other prompted to give constructive criticism of the first agent's output. The resulting discussion between the two agents leads to improved responses. Reflection is a relatively basic type of agentic workflow, but I've been delighted by how much it improved my applications’ results. If you’re interested in learning more about reflection, I recommend: - Self-Refine: Iterative Refinement with Self-Feedback, by Madaan et al. (2023) - Reflexion: Language Agents with Verbal Reinforcement Learning, by Shinn et al. (2023) - CRITIC: Large Language Models Can Self-Correct with Tool-Interactive Critiquing, by Gou et al. (2024) [Original text: https://lnkd.in/g4bTuWtU ]