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Our latest insights & publications
Ramadan 2026 in Egypt: The Series Driving Engagement in the First Week on TV and…
Beyond the hype: which Ramadan 2026 series are truly capturing Egyptian audiences?
Understanding Egyptian Perceptions of AFCON 2025
Understand how Egyptians perceive AFCON 2025 through real-time digital listening powered by Ipsos Synthesio.
Predictions 2026 - Egypt Edition
What do people in Egypt expect 2026 to bring? Our latest report reveals insights across personal, economic, societal, and technological predictions.
Spotlight*Egypt: Views on Brand Engagement
Digital platforms are rising, but brand engagement in Egypt is still rooted in everyday actions, with personal recommendations leading the way.
The 2025 Ramadan Handbook – Egypt Edition
The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
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