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Latest news & blog.
Over the coming months we will be bringing you our unique take on all things AdTech. Our expert team will be addressing current trends and how to get the most out of our latest products.
The Creation of Aurion11 (and What's Next)
Who We Are Aurion11 was born from decades of experience building, running and optimizing the complete Outfit7 in-house ad-tech, including mediation platform for decades. Our core mediation tech helps publishers to understand what’s happening in their ad stack and enables easier, automated optimizations to get more benefit from what they already have. It may sound simple, but mastering it takes the kind of hands-on experience we gained by living the life of a publisher. As m
Mar 23 min read
Optimizing your mobile app ad experience
Optimizing your app’s ad experience starts with finding the right balance between ads and in-app purchases.
Dec 3, 20252 min read
How Aurion11 Analyses Your App’s Ad Monetization Stack.
At times a publisher may ask themselves if their entire ad monetization stack is performing at 100% efficiency and a lot of times the answer is “I don’t really know”. Putting together all the puzzle pieces - from the very code integration to the actual mediation platform setups - and knowing why each part of that puzzle is there is a daunting task. At Aurion11 we’ve been dealing with platform optimizations, integrations, configurations etc. for over 10 years - first through O
Nov 19, 20252 min read
Navigating Ad Tech in 2025 - How Publishers can Master Ad Monetization Complexity
AdTech has evolved from simple banner ads into a complex web of SDKs, bidding setups, and privacy regulations. Publishers are constantly navigating changes in monetization and user acquisition, trying to optimize every ounce of performance. At Aurion11, we help publishers cut through the complexity, providing transparency, guidance, and the knowledge to confidently manage their ad strategy.
Nov 4, 20252 min read
Ad Monetization Rocket Science
You’ve got an app and you have an ad monetization strategy, you also established your ad mediation tech stack (in 95% of cases this means using some sort of 3rd party mediation platform like MAX, Levelplay or Admob). You’re now put behind the wheel of your ad monetization and the road to a great setup seems pretty daunting. You can of course perform a one time setup that gets you that 80% of the way and move on to improving your app, adding new features and dealing with the f
Sep 30, 20252 min read
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