Strive for excellence and expect nothing less

To meet your high standards, we are continuously learning, developing and investing in innovation. What’s more, our iPROM Cloud Marketing Platform is linked to the best technologies, ad-exchanges and data vendors available world-wide to make sure that the best solutions are at hand for you. No matter what the scale of your business demand is, our premium pre-integrated data and inventory, together with our partnership with leading technology providers, allow you to test new solutions and adjust services quickly and easily. If required, we can even integrate your custom data contracts, thus equipping you with invaluable data that your competitors cannot access. We guarantee that you will be working with the best possible partners in the digital ecosystem, partners who can answer every need you have for your ad campaign.

iPROM Programmatic Platform

One-stop solution for programmatic media buying in digital media

iPROM Programmatic Platform is a unique solution for programmatic media buying on the open web powered by first-party data, offering GDPR compliance and comprehensive data privacy protection options for all users.

The solution is available across the entire region, including Germany, Austria, Adriatic countries, Serbia, Kosovo and North Macedonia. The platform harnesses the power of AI to offer unmatched flexibility and possibilities through advanced targeting options, segmentation capabilities and a diverse range of ad formats to maximize your return on investment (ROI).

iPROM Private DMP

Private Data Management Platform for Advertisers

Invest in your audience with first party data acquisition for better ad targeting and personalization of advertising messages. Build, grow, and secure your audience with every cent allocated to media spend. Owning your audience will drive all your campaigns effectively, with a clear target and significant results.

iPROM Display

Find and engage with your audience on any screen, anywhere on the Internet

Real-time insights and precise targeting help you to build better customer relationships and to meet all your business goals.

With iPROM, you can drive your ad performance with precision targeting and execution. Our advanced computational advertising algorithms, coupled with the broadest selection of exchange and direct publisher display inventory currently available, will enable you to target your customers and prospects with greater efficiency, while real-time insights will ensure that you reach them with meaningful and relevant messages.

iPROM Mobile

Be as mobile as your users are

Prove to your customers that you understand their lifestyles by reaching them on the go, on the device of their choice.

Your customers appreciate the value of the information they receive. Reward with personalized content that truly reflects their need to communicate and connect, wherever they are in the digital universe. Insights into your mobile audiences’ location, their demographic make-up, their technographic information and dayparting behaviour will help you customize your ad messages and engage those consumers who are most likely to click and convert.

iPROM GPT AD Format

Unlock the Future of Conversational Advertising with iPROM's GPT AD Format

Engage your brand’s audience in a whole new way by leveraging AI-powered conversations that resonate with individuals on a personal level. With iPROM’s GPT AD format, you can improve your ad campaigns, foster meaningful connections with your target market, and achieve exceptional outcomes. Unlock the potential of conversational advertising today with iPROM’s GPT AD Format and discover the power of personalized interactions that drive real results.

iPROM Video

Blow them away with your digital video campaigns

Impress your customers with content freshly delivered via dynamic and highly-creative video advertising formats that attract and engage your audiences. Watch your digital broadcast maximise its reach and frequency, with complete transparency and real-time optimization guaranteed.

To engage your target audiences, the iPROM Video platform uses the same metrics as television and other digital channels. Abiding by a similar principle, the system accesses global inventory through leading video exchanges and allows you to opt for pre-negotiated guaranteed access to premium inventory with top publishers. To measure the impact of your digital campaigns, you can leverage our custom video analytics.

iPROM Advertorial

Innovative solution for buying advertorials based on first-party data

iPROM Advertorial is an innovative solution for promoting advertorials that combines first-party targeting with native ads.

This solution allows advertisers to centralise advertorial buying to effectively reach both interested users as well as a broader audience through selected editorial online media. By using algorithms to find similar user profiles, iPROM Advertorial increases the reach and effectiveness of advertising campaigns, while ensuring that the advertising content is consistent with the original digital media. Additionally, the service provides centralised real-time monitoring and analysis of advertising metrics, optimising the user experience and advertising campaign performance.

iPROM Real-time Creative

Joining different ad elements into a creative solution in real-time

We are presenting the solution for processing and utilizing big data: iPROM Real-time Creative. This solution provides an automated process for generating ad creatives based on the data about the behavior of digital media users. It delivers more accurate audience targeting, so you can address users with personalized ads based on behavioral data and other parameters.

iPROM Real-time Creative provides an automated process for generating ad creatives in real time using collected user behavior data in combination with predetermined parameters such as the current user’s purchasing journey stage, geographical location, weather, currency exchange rate, day and time of the week, the context of the current website and other available parameters. iPROM Real-time Creative software supports graphical as well as text elements and makes it possible to generate personalized advertising messages in real time.

iPROM OnSite

Activate quality audience on your website to drive sales

The visitors to your website are the most responsive audience for your offering. However, you can only achieve your sales goals by responding to their interests with relevant and personalized content. Solution iPROM OnSite will support your sales efforts at every stage of the decision-making process.

Powered by smart algorithms that analyze data in real time and simultaneous log activities of each individual visitor to your website the solution is able to trigger the most persuasive content at the right time and the right place. It helps you attract and keep the attention of your users and acquire valuable data while importantly improving your sales processes.

iPROM Email

Address Your Customers with a Personalized Message

iPROM Email is an integrated service for effective e-mail communication. This advanced solution is suitable for clients that are already using e-mail as well as any customers looking to implement high quality and effective e-mail communication.

iPROM Email is designed as a turnkey solution. It comprises strategy planning, consulting services and preparation of concepts and wireframes. It also includes the design of graphical templates, content optimization, mailing list building and maintenance, and preparation of advanced in-depth reports that transparently showcase communication effectiveness and highlight improvement opportunities.

iPROM’s proven tools for sending e-mail support advanced and complex segmentation of recipient lists, profiling, and message personalization. Customers can rely on automation integrated with other forms of digital advertising and preparation of communication scenarios based on the stage of the user’s purchase journey. Analytics embedded in iPROM’s tools provides advanced options for testing all relevant sections of content, time and sending frequency to ensure more effective delivery of messages to the target audience.

iPROM Predictive

Unlock the power of predictive targeting to reduce media waste with iPROM Predictive

This advanced ad-tech solution integrates the power of Valicon’s consumer research with iPROM’s media consumption analysis to accurately identify and target ads to users who have shown an interest in the selected product or service. Using advanced algorithms, iPROM Predictive predicts the match of a user with the desired target audience with an 80% probability, improving the effectiveness of every advertising campaign. This enables advertisers to reduce media waste and optimise return on advertising investment with campaigns that reinforce brand identity and improve recall.