News for Developers

Marketing API: Latest Updates for Ads on Threads

Threads is growing fast with more than 400 million monthly active users connecting by openly sharing and building on each other’s perspectives. Following our recent global expansion, we’re excited to share the latest updates to the Threads Marketing API, enabling partners and advertisers to adopt new ad features and tools for enhanced campaign...

Herramientas para empresas Herramientas para desarrolladores

25 de marzo de 2026

Transitioning from Nielsen DMA to Comscore Markets for automotive model ads

Beginning on June 22, 2026, we will discontinue the use of Nielsen’s Designated Market Area (DMA) for automotive model ads. Comscore Markets®, which we introduced in August 2025, will serve as the replacement solution. After this date, campaigns still using Nielsen’s DMA for automotive model ads targeting will be paused and require an update to...

Herramientas para desarrolladores API de marketing

13 de marzo de 2026

Presentación de la versión 25.0 de la API Graph y la API de marketing

A continuación se detalla lo más destacado de los nuevos cambios de la API de conversiones y la API de marketing en la versión 25. Consulta nuestro registro de cambios para ver una lista completa de los cambios y sus detalles.Actualizaciones generalesAPI Graph: presentamos la métrica de espectadores de la páginaA finales de junio de 2026, tenemos...

Herramientas para empresas Herramientas para desarrolladores

18 de febrero de 2026

ASC and AAC deprecation MAPI V25.0

Automation Unification drives App, Sales and Leads campaigns to default to the optimal, automation-first Advantage+ setup and allows advertisers and partners simplified access to Meta’s latest and most performant automation products. We are executing a phased deprecation of the legacy APIs and migration to the new Automation Unification, Advantage+...

Herramientas para empresas Herramientas para desarrolladores

13 de febrero de 2026

Enhanced Error Messaging for Ads Insights Async API

We are continuously working to improve the developer experience with our APIs. To provide greater transparency and enable developers to build more resilient applications, we are enhancing the error reporting for the Ads Insights Async API GET {AD_REPORT_RUN_ID} endpoint.Beginning with the next Graph API version V25.0 which will be released on Feb...

Herramientas para empresas Herramientas para desarrolladores

8 de enero de 2026

Instagram API Updates for Insights, Content Management, and Collaboration

This December, we’re introducing several new API features and improvements designed to empower developers and partners to better manage content, facilitate collaboration, and measure performance on Instagram. These updates are available for developers utilizing the Instagram API and the Marketing API.New Insights Metrics: We’ve launched five new...

Instagram Instagram

3 de diciembre de 2025

Simplify business onboarding with Embedded signup v4

Introducing embedded signup v4Embedded signup v4 is designed to streamline and unify the business onboarding experience for developers and businesses integrating with Meta Business Messaging technologies.Why we built embedded signup v4We have heard from developers that onboarding business clients to multiple APIs can be a challenge. Managing the...

Herramientas para empresas Herramientas para desarrolladores

3 de diciembre de 2025

Platform Evolution: Facebook Social Plugins to Be Discontinued February 2026

Our Platform is EvolvingAs Meta’s developer platform continues to evolve, we’re making strategic decisions to focus on tools and features that deliver the most value to developers and businesses. Today, we’re announcing that two Facebook Social Plugins - the Facebook Like button and the Facebook Comment button - will be discontinued on February 10,...

Herramientas para desarrolladores

10 de noviembre de 2025

Unlock peak performance with new opportunity score features in the Marketing API

March 2026 Update:We've expanded Apply via API support to 14 recommendation types, enabling developers to build experiences where advertisers can act on Meta's value-proven recommendations directly within MAPI-powered tools....

Herramientas para desarrolladores API de marketing

10 de noviembre de 2025