Features

AI Overviews & AI Mode

With generative AI features like AI Overviews and AI Mode, your users can bring their most complex questions, right to your search bar. Using a custom version of Gemini 2.5, these features can help users with planning, researching, brainstorming new ideas and more. Turn your site into an intelligent agent that drives engagement and conversion.

Provide end-users with generative overviews to answer their questions and deflect support queries with AI Overviews grounded in your website content. For more complex and multi-step questions, or even questions that require images or videos, get more advanced and in depth responses with AI mode and continue to explore through follow-ups. It is optimized for your needs with customization options for style, tone, and model.

Intelligent and Adaptive Responses

Handle complex inquiries by providing multi-step solutions and tailoring responses to individual user interactions, brand guidelines, and desired tone. Encourage further engagement with follow-up questions.

Flexible Model Selection

Choose from various model versions to generate answers, available for both search summaries and comprehensive answers with follow-up capabilities.


Optimized for industries

Vertex AI Search has specialized offerings tuned for unique industry requirements like searching product catalogs, media libraries, and clinical data repositories. 

Vertex AI Search for commerce offers retailers the ability to improve the search, product recommendations, and browsing experience on their channels.

Vertex AI Search for media offers media and entertainment companies the ability to provide more personalized content recommendations powered by generative AI, increasing consumer time spent on their platforms, which can lead to higher engagement, revenue, and retention. 

Google AI to power your search

Vertex AI Search is a fully managed service that transforms your data into powerful search experiences. It seamlessly ingests and indexes diverse data, and leverages the power of Google web signals, knowledge graphs, and ML models to enrich data and process queries with advanced understanding, delivering highly relevant, AI-powered answers with Gemini.

The platform also offers extensive end to end configuration from data ingestion and query processing to retrieval and ranking, so you can optimize for your KPIs.

Build sophisticated, AI-driven search applications with ease, while eliminating operational overhead. Get up and running in less than a day.

Personalized search results and feeds to boost engagement and conversion

Boost conversions and other key performance indicators (KPIs) with personalized search, recommendations, and browsing feeds that optimize content and product discovery. Leverage the power of AI with personalized browse to tailor feeds and category pages within your website or app. By analyzing past user behavior and factors like content freshness, AI predicts and surfaces the most engaging content for each user, creating dynamic, personalized experiences.

Industry-compliant data privacy and security

When you use Vertex AI Search from Google Cloud, your data is secure in your cloud instance. Google does not access or use your data to train models or for any other purpose you have not explicitly authorized. Vertex AI Search also meets specific industry compliance standards like HIPAA, ISO 27000-series, and SOC -1/2/3. We’re expanding support for access transparency to provide customers with awareness of Googler administrative access to their data. Virtual Private Cloud Service Controls prevent customers or employees from infiltrating or exfiltrating data. We are also offering Customer-managed Encryption Keys (CMEK) in Preview, allowing customers to encrypt their core content with their own encryption keys. 

How It Works

Unlock the full potential of your website and app content through AI-powered personalized search, answers, and navigation. Learn how to quickly implement and create engaging experiences that increase user engagement, drive content consumption, improve monetization, and address customer requests.

vertex AI search
Learn how search and agents can help you modernize your site or applications in minutes.
Common Uses

Boost revenue with hyper-personalized product discovery experiences

Unlock higher conversions and revenue per visitor with Google AI.

Vertex AI Search for commerce offers agentic and multimodal capabilities, commerce-tuned relevance models, and merchandising controls, all designed to accelerate the path to purchase, optimized for the new age of online shopping experiences. 

Build tailored digital shopping experiences with hyper-relevant results and recommendations, and leverage KPI-driven merchandising tools—like boosting campaign items or applying synonym rules—to help drive your unique business goals.

Conversational Commerce agent UI
Shoppers can ask complex questions to find exactly what they need streamlining the path to purchase.

    Unlock higher conversions and revenue per visitor with Google AI.

    Vertex AI Search for commerce offers agentic and multimodal capabilities, commerce-tuned relevance models, and merchandising controls, all designed to accelerate the path to purchase, optimized for the new age of online shopping experiences. 

    Build tailored digital shopping experiences with hyper-relevant results and recommendations, and leverage KPI-driven merchandising tools—like boosting campaign items or applying synonym rules—to help drive your unique business goals.

    Conversational Commerce agent UI
    Shoppers can ask complex questions to find exactly what they need streamlining the path to purchase.

      Drive higher quality engagement with fast and accurate answers

      Give your users instant and in depth answers with AI Overviews and AI Mode

      Leverage Google’s AI Overviews directly on your site or application and provide AI-powered snapshots to guide users to what they’re looking for faster, and enable more informed clicks and engagements that encourage them to stay on your site longer, engage more deeply, and ultimately convert. 

      For deeper exploration into your site, AI Mode allows users to ask more multifaceted questions in a variety of modalities and receive responses that reflect more advanced thinking and reasoning to guide them to answers and even action with follow-up questions and helpful links.

      AI Mode taps into real-time information from the web and from Google, like facts from our Knowledge Graph, info about the real-world, and shopping data for billions of products. It provides the deeper understanding and hyper-relevance that users are looking for. 

      gif showing sample UI of AI generated summaries via AI overviews on a Telco company website
      Unlock the power of Google AI for your website. Integrate the same AI Overviews trusted by 1.5 billion Google Search users directly onto your site. Drive higher-quality clicks, slash bounce rates, and keep visitors engaged.

        Give your users instant and in depth answers with AI Overviews and AI Mode

        Leverage Google’s AI Overviews directly on your site or application and provide AI-powered snapshots to guide users to what they’re looking for faster, and enable more informed clicks and engagements that encourage them to stay on your site longer, engage more deeply, and ultimately convert. 

        For deeper exploration into your site, AI Mode allows users to ask more multifaceted questions in a variety of modalities and receive responses that reflect more advanced thinking and reasoning to guide them to answers and even action with follow-up questions and helpful links.

        AI Mode taps into real-time information from the web and from Google, like facts from our Knowledge Graph, info about the real-world, and shopping data for billions of products. It provides the deeper understanding and hyper-relevance that users are looking for. 

        gif showing sample UI of AI generated summaries via AI overviews on a Telco company website
        Unlock the power of Google AI for your website. Integrate the same AI Overviews trusted by 1.5 billion Google Search users directly onto your site. Drive higher-quality clicks, slash bounce rates, and keep visitors engaged.

          Empower content discovery and drive engagement

          Serve relevant content to boost engagement and increase monetization

          Surface the most relevant articles, posts, and discussions to keep users engaged. You can also customize key landing and category pages to align the user journey with your most important business goals, like time-on-site, click-through rates (CTR), or subscription conversions, through user event signals—such as clicks, browsing history, and conversions—to power event-based re-ranking of content.


            Serve relevant content to boost engagement and increase monetization

            Surface the most relevant articles, posts, and discussions to keep users engaged. You can also customize key landing and category pages to align the user journey with your most important business goals, like time-on-site, click-through rates (CTR), or subscription conversions, through user event signals—such as clicks, browsing history, and conversions—to power event-based re-ranking of content.


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              This service was built with Vertex AI. You must be 18 or older to use it. Do not enter sensitive, confidential, or personal info.

              Start your proof of concept

              You'll have access to 10,000 queries per account, per month at no cost to explore Vertex AI Search without an initial investment. Excludes Advanced Generative Answers. See pricing page for more details.

              Setup a Vertex AI project environment

              Check out the full capabilities of Vertex AI Studio

              Learn more about our offering specific to retailers

              Contact your sales team to help with your project

              Google Cloud