Driving Belgium’s digital future.

Hi there, we are IAB Belgium, powered by BAM.

Developing & accelerating Belgium’s digital advertising and marketing ecosystem through collaboration among brands, media owners, tech companies, agencies other relevant businesses. Driving innovation and competitiveness by aligning Belgian digital marketing & advertising practices with European standards and frameworks, within BAM.

Join our activities

Join our activities!

IAB Round Table: The retail shift

23 April 2026

Join the IAB Retail Round table Breakfast to explore how Belgian retailers can leverage digitalization, omnichannel trends, and changing consumer expectations to drive growth. Gain fresh insights, engage in meaningful discussions, and take away actionable ideas to help your business thrive

Register

IAB Afterwork 5@7: Sovereignty of tech and tools in EU and BE

19 May 2026

Who controls your data? Who owns your AI? These are no longer IT questions — they’re strategic ones.
At European Digital Sovereignty, we’re bringing together voices on digital independence. Real conversations. Practical insight.

Register

IAB Summer Apero

20 August 2026

IAB is organizing a relaxed summer apéro in August, bringing people together to network, unwind, and celebrate the season in a friendly atmosphere.

Register

How we drive digital knowledge into the market?

Content and standards

Alignment with IAB Europe

Cross-industry alignment

Community and ecosystem

Activities and knowledge sharing

Advisory Board

We unite to strengthen Belgium’s digital expertise within BAM, bridging fragmentation and aligning with European standards.

Fleur Parnet

CEO of BAM

Frederic Martins

Digital Director at RMB & part of the BAM board of Directors

Roel Van Aelst

Strategic Partnership Director at iO

Nele Vanhecke

Sales Manager retail media at bol.com

Alain Heureux

Tech Entrepreneur, Investor and Expert in Innovation&Entrepreneurship

IAB Belgium, powered by BAM and supported by our trusted partners:

Platinum partners

Gold partners

Silver partners

Join the community!

Interested in joining forces and becoming part of
the IAB Belgium partnership ecosystem?

Become part of our community

IAB in Europe, keep yourself updated!

View all IAB Europe news

insight

Attitudes to digital advertising report

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news

IAB Europe Welcomes Digital Omnibus Ambition

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event

IAB Tech Lab – Signal Shift Europe

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